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IN BRIEF
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In 2023, the market for windows in France experienced a significant decline with 10.3 million windows sold, reflecting a drop in 8% compared to previous years. Forecasts indicate a decline of almost -1% in value compared to 2022, while the share of PVC fell from -9.4% in comparison with 2021. In terms of construction, the number of premises started also plummeted, reaching a drop of 18.6% compared to its peak in December 2021. The year 2023 was marked by degraded prospects, where the renovation held up better than that of nine.
The end of 2023 marks a pivotal period for the window market In France. While demand has seen ups and downs, the analysis reveals a general downward trend in terms of sales, especially in the new segment. This article offers you a comprehensive overview of the current situation, key figures, trends and future prospects for players in this essential sector.
Key figures for 2023
To fully understand the market, it is important to look at the key figures which characterize it in 2023. According to the latest studies of TBC Innovations, a little more than 10.3 million windows were sold this year, resulting in an overall drop in 8% compared to 2021 data. This situation is particularly worrying for the PVC segment, which recorded a decline in -9.4%.
The market value also saw a decrease, estimated at -1% compared to the previous year, which indicates a increasing difficulty around supply and demand. Professionals in the sector must therefore adjust to new market realities to remain competitive.
Analysis of market trends
The effects of the economic situation
The general economic situation has undoubtedly influenced the window market This year. Rising material costs and persistent inflation have led to a reduction in construction projects. In fact, the number of premises started fell, reaching approximately 320,000 in September 2023, i.e. a drop of 18.6% compared to 2021.
Impact on different materials
The window market is also marked by the predominance of PVC, which continues to be the material most chosen by consumers. However, growing environmental expectations are leading some to explore alternatives, such as aluminum and wood. Unfortunately, the aluminum application has not sufficiently compensated for the drop in PVC, so the market remains in a difficult dynamic.
Focus on renovation versus new
In 2023, the segment of renovation knew how to do well. While the new home market declined, renovation continued to attract the attention of owners keen to improve their thermal and aesthetic comfort. Furthermore, the idea of ââmaking investments in energy efficiency has facilitated the adoption of modern windows.
THE windows with integrated blinds, for example, are experiencing increasing popularity in the context of renovation, because they offer both the comfort and aesthetics sought by users. You can find out more about these products by reading this article on the window market.
Accessibility and sustainability issues
In a world increasingly concerned about the environment, the thermal efficiency windows is becoming a major issue. Consumers are looking not only for aesthetic products, but also for windows that contribute to better insulation and therefore lower energy bills. This trend pushes manufacturers to focus on sustainable materials with low ecological impact.
To learn more about material sustainability, be sure to check out resources at durability of window materials. This is an aspect that becomes crucial to maintaining competitiveness in the market.
Outlook for 2024
As the end of 2023 approaches, the forecast for 2024 is rather uncertain. If the renovation segment seems to be a haven of peace for market players, the resumption of new buildings remains a question mark. Experts expect the situation to stabilize in the coming months, but this will largely depend on changing economic conditions and consumers’ willingness to invest in their homes.
By monitoring emerging trends and remaining sensitive to customer needs, it should be possible to effectively navigate through the current market storm. For a comprehensive overview of forecasts and trends, you can refer to the studies available on the carpentry market in 2024.
Useful information and practical guides
For those who wish to invest in windows, whether for construction projects renovation or new construction, it is essential to obtain information in order to choose the right materials and products. In addition, it is advisable to call on qualified professionals to guarantee a quality installation. You can consult our guide on window installers in order to optimize your choice.
In summary, the window market in France at the end of 2023 is marked by difficulties but also opportunities, especially in the field of renovation. By keeping an eye on trends and adapting their offering, industry players can prepare for an uncertain but promising future.
In 2023, the window market experienced a significant drop, with a total of 10.3 million of windows sold. This drop in 8% compared to 2021 shows a trend of decline, a phenomenon increasingly noted in the sector. Market players, faced with this reality, have had to reassess their strategies to deal with this difficult situation.
According to a study conducted by TBC Innovations, the market recorded a decline in value of approximately -1% compared to 2022. sales of PVC windows particularly suffered, showing a drop in 9.4% since 2021. Installers are also feeling this pressure, with ever-decreasing demand, influencing their business volume and forecasts for the coming year.
New construction, which had given a boost to the market in recent years, is now seeing a sharp decline. In August 2023, the number of premises started fell by 18.6% compared to the peak of December 2021, which argues in favor of generalized sluggishness in the sector. However, despite this downward trend, the renovation was able to stand out from the crowd, signaling sustained consumer interest in improving their existing homes.
Looking at the figures for 2023, it is evident that the window market has pitched, with a drop in 4.5% in 2022 followed by 4.0% in 2023. This deserves special attention for professionals. A reflection on the materials and the customization options appears essential to meet current demand. Consumers are increasingly looking for products that combine sustainability And energy efficiency, which could revitalize the market if players quickly adapt to these expectations.